Final Advertisement

Above is the final draft of my advertisement, for my artist, 'Jessica Peaty' and track 'always'. The social media on the right hand top, allows and markets herself to her target audience, to view her not just as an artist but a normal person. The basic font of her name; is very standard, this creates a connotation of my artist coming from a basic and normal background. This conforms to Richard Star's theory and the paradox of the artist, has my artist is both extraordinary in the sense she's living this 'American Dream' yet ordinary has she's able to relate to the normal upbringing a teenage girl. The typography of the song and album name, 'Always' has a colour block behind the font, this stands out from her name, portraying and signifying it as significantly important, as it is a pink shade it connotes my genre of love, this foreshadows and brings expectations for my target audience to what the song will consist of. The 'out now on itunes!' is short but gives information to my active target audience to go and buy, listen and watch the song on different platforms. The photo itself is very basic. The artist is denoted in the centre third (using the rule of thirds) this connotes her as the centre of attention as the audience are restricted from looking at anything else. The artist is denoted making direct eye contact with the camera, this ultimately signifies the direct contact she is making with the audience viewing the advertisement- making it personal to that individual in the demographic. The bars going across the face, covers certain parts, this connotes that the artist doesn't want to be the face of her music, she wants her music to be famous. This subverts the hegemonic reading of women in the music industry, has they use their image in order to gain their mass target audience. The different colours are symbolic of the different meanings and emotions which is signified as the various emotions felt through a relationship- directing linking to the message behind my music video as my artist's production exposes both positive and negative views of a conventional hetrosexual relationship. This connotes the reality in life relationships, a view with subverts the dominant reading of love in the media.

Final Digipak

Above is my final draft of my digipak for my artist, Throughout the photos I play on the enigma (conforming to Barthe's Enigma code) to who my artist is and her identity. This engages by demographic forcing them to watch my music video due to this spark of enigma. The top row of photos is the inside of the digipak, I have used the colours of red to signify the inside of a heart, conforming and connoting the genre of love to my music video. The swans in the bottom right photo, symbolic reference and represent love and the ideology of a deep connection between two people. The reflection of the swans, represent and signifies a opposing view of love. This oppositional view, is the negative fighting side of relationships which is portrayed and connoted through my production. This reflection symbolises and signifies the counter type i am creating in my music video, subverting the conventional hegemonic reading of relationships in the media. On the bottom left of the digipak the photo of my artist is blurred out of focus. This connotes that my artist isn't promoting herself as an image or using her image to gain an mass audience (like majority of the female artist's in the current music industry). Instead my artist is promoting her music purely, this relates and conforms to Richard Star's theory and the representation that my artist is an ideology.