The music industry is made up of companies and individuals that earn money by creating and producing music. This can happen is a range of different ways from recording a song in a studio to performing at a live concert or gig. Nielsen SoundScan in their 2011 report noted that the 'big four' controlled roughly 88% of the market. The companies are the following in parallel with their statistics.
- Universal Music Group (USA based) - 29.85%
- Sony Music Entertainment (USA based) - 29.29%
- Warner Music Group (USA based) - 19.13%
- Independent labels- 12.11%
- EMI group- 9.62%
From the results within their report, it can easily be concluded and connoted that USA based companies control the majority of the market, this can be signified due to the American Dream and the ideology of American lifestyles conforming to audience's needs providing them escapism from their everyday life- linking to the uses and gratification theory.
As Ariana Grande produced the same genre music as i am creating for my artist, i used her and her record companies as an financial example for my artist. Ariana is signed with Universal Music LLC and Universal Republic Records of which both are subsidiary companies to major record company; Universal Music Group. Universal Music Group is an American - French based worldwide music corporation. This is a good company to use to produce my artist's music as does it not only have smaller subsidiary music companies that focus more on my genre (with the major company to aid fundings) but also is a worldwide company ensuring that my artist receives and targets a mass audience globally.
Music videos from the artists that are signed with this record company for example, Ariana Grande and Justin Bieber can be found on Youtube, a free app and website accessed by via internet. Youtube is free and global, again ensuring that my artist receives a mass demographic as my target audience won't have to pay for their unlimited access and use to the music video which is debuted globally and can easily by spread and shared- widening the audience further. There are many purposes to a music video, it provides escapism and voyeuristic pleasures conforming both The Male/Female Glaze and uses and gratification theories. However the music videos act and signify a marketing technique, it markets the artist themselves and their music production, it also markets the production company and their quality of music they produce- encouraging other inspiring artists to work with them in the future. Props and costumes used within a music video markets outside companies of which may be sponsored or in partnership with the artist. As the audience look up to the artist they will fill obliged to copy what they follow, therefore bringing costumers to other outside companies, e.g Chanel and Nike.
Social Media, on the other hand, as dramatically effected the music industry. Where has the variety of social medias are free and easily accessible to everyone globally it not only encourages people to follow major artists and their companies but also gives light to independent artists and their music production. Social media is a primary source to the music industry and it is highly used by the younger generations (their target audiences) therefore it is their source of marketing their productions, widening their niche demographic to a mass.
Music videos from the artists that are signed with this record company for example, Ariana Grande and Justin Bieber can be found on Youtube, a free app and website accessed by via internet. Youtube is free and global, again ensuring that my artist receives a mass demographic as my target audience won't have to pay for their unlimited access and use to the music video which is debuted globally and can easily by spread and shared- widening the audience further. There are many purposes to a music video, it provides escapism and voyeuristic pleasures conforming both The Male/Female Glaze and uses and gratification theories. However the music videos act and signify a marketing technique, it markets the artist themselves and their music production, it also markets the production company and their quality of music they produce- encouraging other inspiring artists to work with them in the future. Props and costumes used within a music video markets outside companies of which may be sponsored or in partnership with the artist. As the audience look up to the artist they will fill obliged to copy what they follow, therefore bringing costumers to other outside companies, e.g Chanel and Nike.
Social Media, on the other hand, as dramatically effected the music industry. Where has the variety of social medias are free and easily accessible to everyone globally it not only encourages people to follow major artists and their companies but also gives light to independent artists and their music production. Social media is a primary source to the music industry and it is highly used by the younger generations (their target audiences) therefore it is their source of marketing their productions, widening their niche demographic to a mass.
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