Typography (Font) ideas

When deciding the typography font for my digipak and album cover there are many factors to take into consideration. As my music video genre is love pop, the font must convey and connote this to the demographic are able to signify the genre both watching the music video. Therefore harsh lines and sharp edges font wouldn't conform to the common stereotypes of a love pop genre, this would confuse the audience and take attention away from the main focus of the album/poster. Therefore i soft edged or simple bold font will conform and connote the genre as many other posters and digipaks of the same genre share the same font, however they concentrate on manipulating and experimenting with different colours to set an overall mood for their target audience and demographic- emotions they will feel expressed by the artist as the album progresses. 

Above is an example of the type of typography i will not be using in my digipak and poster.

The colour of my typography is very important, at this moment in time (in my experimenting stages) i have two ideas on what i think the colour of the font should be. First being that all the font on each page is white, this will make the typography and writing stand out from the black and red/pink hues of the images, where the audiences attention will immediately turn to the writing first- however as the white casts a strong contrast against the black and dark tones of the images, the writing can easily be decoded and encoded as subverting the message and emotion behind the songs/album. Also white drains the colour from the poster and/or digipak where the demographic connote and signify it as emotionless. Therefore for my second idea of colour in font, the colour will correspond yet, stand out from the images and background where the emotions expressed and signified through the song and connoted through the images is still encoded by the target audience, yet is different to the point it grabs the audiences attention to read- and brings an elements of complex signifying the complex narrative or raw emotion of love represented and denoted in the production.